Usability Testing & Iterations

Role in the Project

Ensures that user feedback is continuously integrated to enhance EYNTRY’s usability and effectiveness.

Strengths & Weaknesses

Strengths:

• Identifies usability bottlenecks early.
• Improves overall user satisfaction and engagement.

Weaknesses:

• Testing requires significant time and resources.
• Over-reliance on user feedback can lead to feature creep.

Available Technologies & Comparison

• Hotjar (Chosen for heatmaps and user behavior analytics) vs. Google Analytics (More focused on page traffic).
• UsabilityHub (Chosen for rapid user testing) vs. InVision (Better for high-fidelity prototyping).

Chosen Approach

• Hotjar for behavior tracking and insights.
• UsabilityHub for A/B testing and preference validation.

This structured approach to UX/UI design ensures that EYNTRY remains accessible, user-friendly, and continuously refined based on real-world user interactions.